Revenue split calculator
Work out exactly what a shared lead is worth to each side — the closing agency, the campaign owner, and the platform — and what it all adds up to once the deals recur.
Your numbers
Nothing is storedWhat the end client pays the closing agency every month.
Does the selling and the work — usually the majority.
Generated the lead and set the split.
Total billed to end clients across the period, because every cohort of deals keeps paying month after month — not just once.
Assumes no churn — every client stays for the full period. Treat this as a ceiling, not a forecast.
A one-off referral fee — paid on the first invoice only — would have moved $72,000. Splitting every paid invoice moves 6.5× more over the same 12 months.
One deal, split three ways
$1,500/mo deal- New MRR added each month
- $6,000
- Run-rate MRR in month 12
- $72,000
How it accrues
Each bar is total revenue billed to date. It curves upward because month 2 bills last month’s deals and this month’s — the split is recorded on every paid invoice, so the shares compound with the client base.
A referral fee pays once. A split pays every month.
Most agency partnerships are priced like a finder’s fee: you hand over a lead, the other agency closes it, you get a cheque, and that is the end of it. The maths is simple and the ceiling is low — your income is capped by how many new leads you can hand over this month.
A revenue split behaves completely differently. If the split is recorded on every paid invoice, then the deals you handed over in January are still paying you in June, alongside February’s, March’s and every cohort since. Four deals a month at $1,500/mo is $6,000 of new MRR each month — but over a year it bills $468,000, not $72,000. Same deals. Same split. Six and a half times the money, because the client base compounds while the deal flow stays flat.
One honest caveat, because the number above is the best case: it assumes every client stays for the full period. They will not. Real churn flattens the curve, and the longer you project, the more it bites — so treat the cumulative figure as a ceiling, not a forecast. The argument still holds after you haircut it, which is rather the point: even a client base that churns hard pays a recurring split many times what a one-off fee pays.
That is the whole argument for structuring a partnership as a split rather than a fee, and it is why the calculator above puts the cumulative figure first. Model your own numbers, then go and write the terms down — our free lead-sharing agreement template has the clause for it.
How a lead-share split works
Three parties, one hundred percent, settled on your own rails.
The owner sets the split
Whoever creates the campaign and generates the leads publishes the terms up front. Agencies see the exact owner/closer split before they enrol — and it is locked once the campaign goes live.
The closer keeps the majority
The agency that closes the deal signs the client, does the work and carries the churn risk, so it takes the biggest slice. Anything under about 60% and closers stop finding the leads worth working.
The platform takes a small cut
A flat 10% covers routing, tracking and invoicing the split. It comes out of the same 100% — it is not charged on top, so the owner and closer shares always add up with it to the full deal value.
You keep the money
The closing agency collects from the client into its own Stripe/GoHighLevel. Owner share and platform fee are invoiced against paid deals. The platform never holds your funds — it only records and settles the split.
Want the full walkthrough? See how the network works or read the agency growth playbooks.
Frequently asked questions
- What is a typical revenue split for agency lead sharing?
- The closing agency almost always takes the majority — 60% to 80% is the common band — because it does the selling, onboarding and fulfilment. The campaign owner who generated the lead usually takes 15% to 30%, and a platform or intermediary takes a small cut on top (10% on SaaSPN). The right number depends on how much of the work each side carries: a raw, unqualified lead is worth less to the closer than a booked, pre-sold appointment.
- Is the split taken on every payment or only the first invoice?
- Both models exist, and the difference is enormous. A one-time referral fee pays out once, on the first invoice. A recurring split is recorded on every paid invoice for as long as the client stays. On SaaSPN the split is applied to every paid invoice, which is why the calculator shows cumulative billing growing faster than the deal count — month two bills last month’s clients as well as this month’s.
- Who actually collects the money?
- The closing agency does. It owns the client relationship and invoices them through its own GoHighLevel or Stripe account. The owner share and the platform fee are then invoiced back against the deals that were paid. The platform never holds or escrows your funds — it records the split and settles it between your own accounts.
- Can the split change after agencies have enrolled?
- It should not, and on SaaSPN it cannot. The campaign owner sets the owner/closer split when listing the campaign, and once the campaign is live that split is locked for the agencies who enrolled under it. Anything else would let an owner move the goalposts after a partner had already invested in closing the leads.
Now run those splits for real
SaaSPartnerNetwork records the split on every paid invoice automatically — owner, closer and platform, tracked deal by deal.